How to A/B test your Drupal Site
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Are you testing your site? Until recently, we weren’t and it was costing us. Every element on your website should have a meaning and if you aren’t testing it against something else how can you be sure that you are maximizing your results!
Welcome, Optimizely. Optimizely is an A/B testing tool that allows you to modify the HTML and CSS of your website to test different website elements. The configuration for this service is limitless. After you configure an Optimizely experiment you then get to look at the results and determine how each element worked best on your site. Remember, knowledge is power and Optimizely sure give you a lot of knowledge.
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